This week we announced Embley that targets to create a new category called "marketplace automation platforms". It's all about automation and efficiency. Let me explain the rationale for founding Embley and what's in for merchants and sellers.
Embley's Vision
Our vision is to be the world’s leading Marketplace Automation Platform, used by merchants and sellers powering the future of marketplace commerce.
Which problem is Embley solving?
Marketplaces are not on auto-pilot. Merchants and sellers run their marketplace commerce business without an end-to-end view.
Marketplace platforms such as Mirakl are great. Ecommerce platforms such as SAP Commerce, formerly Hybris, are also great. The experience I've had in the past eight years architecting and implementing marketplaces is that merchants and sellers are "just" implementing systems and tools. They are lacking an end-to-end view of their processes. And they are fixing things throwing man power and Excel spreadsheets at the problem.
Merchants and sellers run operational processes over dozens of systems that don’t behave well with each other. They face four key challenges:
- Integrations are broken
- Processes are disconnected
- Business performance is reduced
- Compliance is low
Merchants and sellers need to get an end-to-end business view of their marketplace business. They also need to efficiently run their business through optimisation and automation.
What is Embley?
Embley is a SaaS platform that helps merchants and sellers, market and sell their products better and faster using a unique Intelligent Process Automation engine.
Intelligent Process Automation
IPA or Intelligent Process Automation is the collection of three technologies that come together to manage, automation and integrate digital processes:
- Artificial Intelligence (AI)
- Robotic Process Automation (RPA)
- Process Mining (PM)
Marketplace Automation Platform
Embley is the subtle combination of artificial intelligence, robotic process automation and process mining applied to marketplaces. We are creating a new software category which is the "marketplace automation platform" category.
The rationale is quite simple:
- Marketplace merchants and sellers run their business with dozens of touch points, data hand offs and point solutions. Often 20 to 30 of them, somehow integrated but not talking to each other
- Businesses can improve 2% in each of them
- The problem is that they are niche and individual. But in aggregate you can improve efficiencies, increase customer experience and cut costs. It's about operational efficiency
Embley's foundation is based on four tenets:
- Integrate
- Automate
- Optimise
- Comply
Embley's products focus on providing the fastest way to automation a marketplace business. It combines the most advanced technologies to strengthen a fast end-to-end business process automation.
Embley also tackles compliance challenges that merchants face. Read the EU DAC 7 reporting for marketplace sellers article for more insights,.
More insights and details on the Embley solutions will be unveiled in future posts in this blog. Stay tuned!
Read more details about Embley on the Embley website here. Read other articles about entrepreneurship, ecommerce, marketplaces and technology.
